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CIRCLE BRAND SYSTEM

Building a flexible framework anchored in core brand values.

Visual Identity Design, Website Design

Circle’s diverse offerings were unified under a single, cohesive visual identity supported by a scalable design system. I created flexible design system rooted in the brand’s core values of innovation, trust, and security, ensuring the system was both forward-thinking and approachable, reinforcing Circle’s position in the fintech space.

CIRCLE BRAND SYSTEM

Building a flexible framework anchored in core brand values.

Visual Identity Design, Website Design

Circle’s diverse offerings were unified under a single, cohesive visual identity supported by a scalable design system. I created flexible design system rooted in the brand’s core values of innovation, trust, and security, ensuring the system was both forward-thinking and approachable, reinforcing Circle’s position in the fintech space.

CIRCLE BRAND SYSTEM

Building a flexible framework anchored in core brand values.

Visual Identity Design, Website Design

Circle’s diverse offerings were unified under a single, cohesive visual identity supported by a scalable design system. I created flexible design system rooted in the brand’s core values of innovation, trust, and security, ensuring the system was both forward-thinking and approachable, reinforcing Circle’s position in the fintech space.

Product illustrations

Our product illustration system highlighted key functionalities at various scales and perspectives, effectively showcasing the product’s capabilities in different contexts.

Diagram framework

Our diagram system helped communicate flow of funds and the role of Circle products.

Spot illustration system

We developed a spot illustration system to communicate high level ideas in the industry and Circle’s services.

National ad campaign

Our national ad campaign was featured in a Time magazine issue focused on the growth of cryptocurrency. 

CARE DEEPLY • CREATE BOLDLY • DELIVER ALWAYS •

Ready to discuss your project? I'm just a message away. Share your vision, and let's bring it to life.

Click to copy

hello@davidtetrault.com

CARE DEEPLY • CREATE BOLDLY • DELIVER ALWAYS •

Ready to discuss your project? I'm just a message away. Share your vision, and let's bring it to life.

Click to copy

hello@davidtetrault.com

CARE DEEPLY • CREATE BOLDLY • DELIVER ALWAYS •

Ready to discuss your project? I'm just a message away. Share your vision, and let's bring it to life.

Click to copy

hello@davidtetrault.com

© David Tetrault
ALL RIGHTS RESERVED

© David Tetrault
ALL RIGHTS RESERVED

© David Tetrault
ALL RIGHTS RESERVED