Circle Brand System
Building a flexible framework anchored in core brand values.
Circle Brand System
Building a flexible framework anchored in core brand values.
Circle Brand System
Building a flexible framework anchored in core brand values.
Disciplines
Visual Identity Design, Website Design, Brand Strategy, Design System
Role
Associate Creative Director
Circle’s diverse offerings were unified under a single, cohesive visual identity supported by a scalable design system. I created a flexible design system rooted in the brand’s core values of innovation, trust, and security, ensuring the system was both forward-thinking and approachable, reinforcing Circle’s position in the fintech space.
Disciplines
Visual Identity Design, Website Design, Brand Strategy, Design System
Role
Associate Creative Director
Circle’s diverse offerings were unified under a single, cohesive visual identity supported by a scalable design system. I created a flexible design system rooted in the brand’s core values of innovation, trust, and security, ensuring the system was both forward-thinking and approachable, reinforcing Circle’s position in the fintech space.
Disciplines
Visual Identity Design, Website Design, Brand Strategy, Design System
Role
Associate Creative Director
Circle’s diverse offerings were unified under a single, cohesive visual identity supported by a scalable design system. I created a flexible design system rooted in the brand’s core values of innovation, trust, and security, ensuring the system was both forward-thinking and approachable, reinforcing Circle’s position in the fintech space.
Product illustrations
Our product illustration system highlighted key functionalities at various scales and perspectives, effectively showcasing the product’s capabilities in different contexts.
Product illustrations
Our product illustration system highlighted key functionalities at various scales and perspectives, effectively showcasing the product’s capabilities in different contexts.
Product illustrations
Our product illustration system highlighted key functionalities at various scales and perspectives, effectively showcasing the product’s capabilities in different contexts.
Diagram framework
Our diagram system helped communicate flow of funds and the role of Circle products.
Diagram framework
Our diagram system helped communicate flow of funds and the role of Circle products.
Diagram framework
Our diagram system helped communicate flow of funds and the role of Circle products.
Spot Illustration System
We developed a spot illustration system to communicate high level ideas in the industry and Circle’s services.
Spot Illustration System
We developed a spot illustration system to communicate high level ideas in the industry and Circle’s services.
Spot Illustration System
We developed a spot illustration system to communicate high level ideas in the industry and Circle’s services.
National ad campaign
Our national ad campaign was featured in a Time magazine issue focused on the growth of cryptocurrency.
National ad campaign
Our national ad campaign was featured in a Time magazine issue focused on the growth of cryptocurrency.
National ad campaign
Our national ad campaign was featured in a Time magazine issue focused on the growth of cryptocurrency.
Get in touch
hello@davidtetrault.com
© 2025
Get in touch
hello@davidtetrault.com
© 2025
Get in touch
hello@davidtetrault.com
© 2025