Circle Brand Architecture
Expanding visual language that balances consistency with differentiation across sub-brands.
Circle Brand Architecture
Expanding visual language that balances consistency with differentiation across sub-brands.
Circle Brand Architecture
Expanding visual language that balances consistency with differentiation across sub-brands.
Disciplines
Design, Art Direction, Brand Strategy
Role
Associate Creative Director
Circle’s various product lines and initiatives needed to align with the parent brand while maintaining distinct, standalone identities. I launched brand systems for multiple Circle programs targeting diverse audiences including venture capital, developers, and regulatory stakeholders, while maintaining brand consistency and creating a plug-and-play framework that streamlined implementation.
Disciplines
Design, Art Direction, Brand Strategy
Role
Associate Creative Director
Circle’s various product lines and initiatives needed to align with the parent brand while maintaining distinct, standalone identities. I launched brand systems for multiple Circle programs targeting diverse audiences including venture capital, developers, and regulatory stakeholders, while maintaining brand consistency and creating a plug-and-play framework that streamlined implementation.
Disciplines
Design, Art Direction, Brand Strategy
Role
Associate Creative Director
Circle’s various product lines and initiatives needed to align with the parent brand while maintaining distinct, standalone identities. I launched brand systems for multiple Circle programs targeting diverse audiences including venture capital, developers, and regulatory stakeholders, while maintaining brand consistency and creating a plug-and-play framework that streamlined implementation.
Circle Ventures
Circle Ventures supports crypto startups and founders with capital, resources and community. We developed a dynamic sub-brand identity that positions Circle Ventures as both innovative and stable, an ideal partner for crypto startups while fostering community among founders and maintaining alignment with Circle's established reputation.
Circle Ventures
Circle Ventures supports crypto startups and founders with capital, resources and community. We developed a dynamic sub-brand identity that positions Circle Ventures as both innovative and stable, an ideal partner for crypto startups while fostering community among founders and maintaining alignment with Circle's established reputation.
Circle Ventures
Circle Ventures supports crypto startups and founders with capital, resources and community. We developed a dynamic sub-brand identity that positions Circle Ventures as both innovative and stable, an ideal partner for crypto startups while fostering community among founders and maintaining alignment with Circle's established reputation.
Circle Executive Insights
I developed a structured, visually engaging framework using infographics, diagrams, and storytelling to illustrate the broader implications of Circle's technology. This approach transformed complex financial and regulatory topics into accessible, insightful narratives for policymakers and business leaders.
Circle Executive Insights
I developed a structured, visually engaging framework using infographics, diagrams, and storytelling to illustrate the broader implications of Circle's technology. This approach transformed complex financial and regulatory topics into accessible, insightful narratives for policymakers and business leaders.
Circle Executive Insights
I developed a structured, visually engaging framework using infographics, diagrams, and storytelling to illustrate the broader implications of Circle's technology. This approach transformed complex financial and regulatory topics into accessible, insightful narratives for policymakers and business leaders.
Verite
Verite is a set of decentralized identity standards for issuing and verifying digital identity credentials for the digital economy. We created a distinctive identity that balances technical credibility with visual clarity, establishing trust in the digital identity space while maintaining a clear connection to the parent brand.
Verite
Verite is a set of decentralized identity standards for issuing and verifying digital identity credentials for the digital economy. We created a distinctive identity that balances technical credibility with visual clarity, establishing trust in the digital identity space while maintaining a clear connection to the parent brand.
Verite
Verite is a set of decentralized identity standards for issuing and verifying digital identity credentials for the digital economy. We created a distinctive identity that balances technical credibility with visual clarity, establishing trust in the digital identity space while maintaining a clear connection to the parent brand.
Circle Developer Journey
I designed an intuitive visual ecosystem across documentation, product pages, and community touchpoints that guides technical audiences from discovery to implementation. This cohesive approach accelerated developer onboarding and increased API adoption through consistent, accessible experiences.
Circle Developer Journey
I designed an intuitive visual ecosystem across documentation, product pages, and community touchpoints that guides technical audiences from discovery to implementation. This cohesive approach accelerated developer onboarding and increased API adoption through consistent, accessible experiences.
Circle Developer Journey
I designed an intuitive visual ecosystem across documentation, product pages, and community touchpoints that guides technical audiences from discovery to implementation. This cohesive approach accelerated developer onboarding and increased API adoption through consistent, accessible experiences.
Get in touch
hello@davidtetrault.com
© 2025
Get in touch
hello@davidtetrault.com
© 2025
Get in touch
hello@davidtetrault.com
© 2025