Circle Brand Refresh
Revitalizing a brand to deliver a cohesive, intuitive, and approachable user experience.
Circle Brand Refresh
Revitalizing a brand to deliver a cohesive, intuitive, and approachable user experience.
Circle Brand Refresh
Revitalizing a brand to deliver a cohesive, intuitive, and approachable user experience.
Disciplines
Web Design, Art Direction, Brand Strategy, Motion
Role
Senior Manager, Creative
I directed the implementation of the brand refresh across the Circle website, creating a cohesive experience that integrated lifestyle photography, animations, and product illustrations. This enhanced how users interact with Circle’s products, making complex financial offerings more intuitive and approachable.
Disciplines
Web Design, Art Direction, Brand Strategy, Motion
Role
Senior Manager, Creative
I directed the implementation of the brand refresh across the Circle website, creating a cohesive experience that integrated lifestyle photography, animations, and product illustrations. This enhanced how users interact with Circle’s products, making complex financial offerings more intuitive and approachable.
Disciplines
Web Design, Art Direction, Brand Strategy, Motion
Role
Senior Manager, Creative
I directed the implementation of the brand refresh across the Circle website, creating a cohesive experience that integrated lifestyle photography, animations, and product illustrations. This enhanced how users interact with Circle’s products, making complex financial offerings more intuitive and approachable.
Lifestyle Photography
Our system framed emotional real-world situations through the brand's unique visual lens. By thoughtfully combining curated photography with our illustration elements, we effectively showcase the tangible impact of Circle's financial solutions in people's lives.
Lifestyle Photography
Our system framed emotional real-world situations through the brand's unique visual lens. By thoughtfully combining curated photography with our illustration elements, we effectively showcase the tangible impact of Circle's financial solutions in people's lives.
Lifestyle Photography
Our system framed emotional real-world situations through the brand's unique visual lens. By thoughtfully combining curated photography with our illustration elements, we effectively showcase the tangible impact of Circle's financial solutions in people's lives.
Product Illustration
Our product illustration system creates visual representations that highlight key functionality while seamlessly integrating with our broader visual identity. These illustrations help users better understand Circle's products in context.
Product Illustration
Our product illustration system creates visual representations that highlight key functionality while seamlessly integrating with our broader visual identity. These illustrations help users better understand Circle's products in context.
Product Illustration
Our product illustration system creates visual representations that highlight key functionality while seamlessly integrating with our broader visual identity. These illustrations help users better understand Circle's products in context.
Spot Illustration
Building on our primary illustration system, we developed smaller-scale visual elements to accompany feature descriptions. These maintain consistent visual attributes while working effectively at reduced sizes.
Spot Illustration
Building on our primary illustration system, we developed smaller-scale visual elements to accompany feature descriptions. These maintain consistent visual attributes while working effectively at reduced sizes.
Spot Illustration
Building on our primary illustration system, we developed smaller-scale visual elements to accompany feature descriptions. These maintain consistent visual attributes while working effectively at reduced sizes.
Credits
Design
Nick Signet
Jessica McCormick
3d Illustrations
Brand New School
Get in touch
hello@davidtetrault.com
© 2025
Get in touch
hello@davidtetrault.com
© 2025
Get in touch
hello@davidtetrault.com
© 2025