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Circle brand refresh

Revitalizing a brand to deliver a cohesive, intuitive, and approachable user experience.

Web Design, Art Direction

I directed the implementation of the brand refresh across the Circle website, creating a cohesive experience that integrated lifestyle photography, animations, and product illustrations. This enhanced how users interact with Circle’s products, making complex financial offerings more intuitive and approachable.

Circle brand refresh

Revitalizing a brand to deliver a cohesive, intuitive, and approachable user experience.

Web Design, Art Direction

I directed the implementation of the brand refresh across the Circle website, creating a cohesive experience that integrated lifestyle photography, animations, and product illustrations. This enhanced how users interact with Circle’s products, making complex financial offerings more intuitive and approachable.

Circle brand refresh

Revitalizing a brand to deliver a cohesive, intuitive, and approachable user experience.

Web Design, Art Direction

I directed the implementation of the brand refresh across the Circle website, creating a cohesive experience that integrated lifestyle photography, animations, and product illustrations. This enhanced how users interact with Circle’s products, making complex financial offerings more intuitive and approachable.

Lifestyle Photography

Our system framed emotional real-world situations through the brand's unique visual lens. By thoughtfully combining curated photography with our illustration elements, we effectively showcase the tangible impact of Circle's financial solutions in people's lives.

Product Illustration

Our product illustration system creates visual representations that highlight key functionality while seamlessly integrating with our broader visual identity. These illustrations help users better understand Circle's products in context.

Spot Illustration

Building on our primary illustration system, we developed smaller-scale visual elements to accompany feature descriptions. These maintain consistent visual attributes while working effectively at reduced sizes.

Credits

Design

Nick Signet

Jessica McCormick

3d Illustrations

Brand New School

CARE DEEPLY • CREATE BOLDLY • DELIVER ALWAYS •

Ready to discuss your project? I'm just a message away. Share your vision, and let's bring it to life.

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hello@davidtetrault.com

CARE DEEPLY • CREATE BOLDLY • DELIVER ALWAYS •

Ready to discuss your project? I'm just a message away. Share your vision, and let's bring it to life.

Click to copy

hello@davidtetrault.com

CARE DEEPLY • CREATE BOLDLY • DELIVER ALWAYS •

Ready to discuss your project? I'm just a message away. Share your vision, and let's bring it to life.

Click to copy

hello@davidtetrault.com

© David Tetrault
ALL RIGHTS RESERVED

© David Tetrault
ALL RIGHTS RESERVED

© David Tetrault
ALL RIGHTS RESERVED