Zipper Pull-Back Ad
Role: Concept, Design, Development
A part of an ongoing product library development for Jumptap, a leading mobile advertising network, I worked on designing ad units that were more intriguing and drove more engagement than the standard add unit. The Zipper Ad Product is an immersive rich media ad unit, in which ad content overlaps publisher's content and let's the use peel open the ad.
Fiat was the first advertiser to use this unit, leveraging the concept to illustrate their new larger size vehicle. Their smaller vehicle was used to pull-back and reveal the all new larger vehicle.