Senior Art Director | 2014-Current
Lead UI/UX, web, and brand designer in a multifaceted creative agency. Collaborated closely with strategy to gather existing user data and technology teams to understand technology scope. Translated business goals into well crafted design solutions. Communicated solutions by quickly providing wireframes, prototypes, animation demos, or pixel perfect mock-ups. Created flexible design systems from the start of projects that were adaptable to rapid changes in project evolution. Regularly researched industry best practices, emerging trends, and ways to improve design processes.
Senior Interactive Designer | 2012-2013
Designed cutting-edge advertising experiences for brand advertisers. Analyzed advertiser objectives to created rich media ad units that met measurable business goals and requirements. Created unique and compelling rich media solutions by integrating marketing objectives, target audience, creative assets and strong visual design into intuitive solutions. Supported sales teams by bringing big ideas to life through ideation and creation of high fidelity designs for sales presentations. Worked directly with account management, project manager, product, and technical leads to resolve creative and functional issues with rich media units. Presented design work to clients and partner agencies for review and feedback.
Senior Designer | 2010–2011
Performed as a leading resource for conceptual design, from branding of marketing campaigns to website and UI design. Developed and managed styled guides to be used among multiple 2d, 3d, and interactive channels in order to retain design consistency and achieve clients’ goals and expectations. Art directed designers to cultivate the development of campaigns. Acted as technical and production resource to team members in order to overcome minor day-to-day technical interruptions. Worked to strengthen website design and development by establishing a file structure and work-flow to improve the communication from the graphic department to the web and interactive development team.
Designer | 2009-2010
In-house graphic designer responsible for all retail and trade show marketing materials. Worked in unison with the Creative Director to expedite the evolution of the look for this quickly emerging brand. Art directed product photo-shoots and managed press checks and production with vendors for the printing of retail and trade-show signage, catalogs, and packaging.
Senior Designer | 2007–2009
Worked directly with multiple clients and project managers to develop clear goals for posters, packaging, brochures, and in-store displays from concept to production. Art directed photographers and illustrators. Challenged junior designers to develop ways to expedite their work as well as encouraged them to contribute to the design process. Worked with printers and fulfillment companies to ensure accurate printing and prompt delivery of projects.
Designer | 2006–2007
Successfully designed innovative print collateral, magazine advertising, and logo and identity design to position the brand as an assertive competitor. Developed graphic treatments for urban apparel and world market brands that were featured in leading trend magazines. Art directed in-house photography for advertising.
Junior Designer | 2004 – 2006
Developed strong concept and design skills working for clients including New Balance, Dunkin’ Donuts, and Cape Cod Potato Chips creating posters, brochures, point-of-purchase items, and in-store displays. Managed several clients’ jobs while meeting tight deadlines.
Designer | 2003
Designed graphic treatments for apparel and print promotional items. Assisted with apparel technical packaging, and re-created graphics for large and small companies.
Interactive Art Direction
Print Media Design
Adobe Creative Suite
Prototype and wireframing platforms
Massachusetts College of Art and Design
BA in Graphic Design | 2002