Designer & Art Director




Agency: Cramer
Role: Concept, design lead

The Challenge

The redesign of Pri-Med's online platform was focused on providing the quickest and easiest way for users to find online content and in-person conferences that are most relevant to their practice, and the most efficient way to engage with online activities.

The Approach

The redesign applied contemporary design patterns to provide competitive product differentiation, such as simple dropdown to shuffle content tiles to quickly narrow down search results. Content recommendations include a mix of online and in-person based on user behavior and background, providing equal value to both. When viewing online content, navigation is minimized providing focus at the task at hand. In-person event content is treated with dynamic elements, making each piece unique and able to function independently.

Homepage Design